ABRYSVO by Pfizer
Everything begins with a breath. You laugh, you sigh, you inhale, you exhale. But RSV could take that all away. For both older adults and newborn babies, ABRYSVO means more than just getting a vaccine. It means protecting their breath so they can go out and thrive in their world.
Every breath matters.
TV/Video
PR Stunt
Healthy older adults aren’t getting vaccinated against RSV, because they think it’s a kid’s disease. So, to get a 60+ audience to care about RSV, we created an alternative to getting a vaccination - a hazmat suit for their grandchildren.
Introducing: The Hazsie collection: The first fashion-forward kids line designed to protect grandparents from RSV.
