With the launch of Every day, care® Whirlpool carved out a unique space in the category in which we tell authentic stories of imperfect caregivers sacrificing day in and day out. These simple acts of care have the power to change the world. And so, Whirlpool is dedicated to helping these families thrive. Owning “care” is a big task. But Whirlpool is uniquely suited to do it because they have been an authority on family care for over 100 years. That means not only is the brand message all about care, but the products are, too. Every feature they innovate & every product they develop is inspired by how we care for our loved ones. Gold Effie Award - Brand Renaissance Bronze Effie Award - Appliances
