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Maytag Filthiest Plays of the Week
A filthy uniform is proof of a player’s hard work on the field. A clean uniform is proof of Maytag’s power off of it. In 2015, Maytag became the official Washer and Dryer of Major League Baseball, so we teamed up with MLB to create the Maytag Filthiest Plays of the Week. This regular feature encouraged fans to vote for the filthiest slide, catch or dive for the chance to win a trip to the World Series along with a brand new Maytag laundry pair. With the help of the iconic Maytag Man, we introduce our partnership on social media and in MLB ballparks around the country. Maytag Filthiest Plays of the Week immediately became a regular feature on the MLB Network's flagship show MLB Tonight. After the promotion ended, the MLB Network approached us about turning our concept into a one-hour TV special, which aired shortly after the season concluded. Campaign Highlights: 16.3mm video views in one week Featured on MLB All-star game, World Series, MLB network, ESPN and culminated for a one-hour highlight show on the MLB network.