Sticking to a diet totally sucks. They’re full of restrictions and self-discipline and when you inevitably stray, you feel like crap after.
But what if we made people feel like they’re cheating on their diets when they eat a better-for-you High Key cookie even though they’re not? Through a series of fun posters and social posts we created a lighthearted campaign to show the world that these cookies are high in awesome. Not sugar.