During the chaos of parenting in 2020, Whirlpool crafted a "chore-iculum” that armed parents with ideas to turn everyday chores into fun stay-at-home school lesson plans.
Recognition:
Shorty category Winner for Best Use of Pinterest. Shorty Gold for Family & Parenting. American Advertising Award bronze for interactive social media campaign. Featured across local and national media.
Select Chore Club posts:
![](https://cdn.myportfolio.com/afb7bf65c0e19900226290d4f4540242/d0bd1b36-fe63-4be4-a7c3-f80213e1010d_rw_1200.gif?h=0f9d941b038f8861f9dfbb7710d0ba6e)
In the press:
![](https://cdn.myportfolio.com/afb7bf65c0e19900226290d4f4540242/bb6c0ed7-09fc-43f1-ba3e-4293e0ab837e_rw_1200.jpg?h=968fc7ce35a0eb3a60c1fc5fed033510)