Case Study:
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Social Video Content:
Whirlpool Care is Musical
Anyone who has ever been cared for knows the song "You Are My Sunshine". That's why we put it at the heart of the Every day, care campaign. During the Grammy's we gave someone the chance to care through music by singing this song to someone who cared for them, live, during the Grammy's. Showing how a simple song can be a powerful act of care.